HANDLED.

How Much Are Missed Calls
Costing You?

Move the sliders. See your real numbers.

Your Business
8 calls
How many calls go to voicemail or get missed while you're on a job?
1 calls40 calls
$3,500
What's a typical completed job worth to your business?
$100$15,000
35%
What percentage of people who actually talk to you end up booking?
10%80%
120 min
How long does it typically take you to call back a missed lead?
5 min480 min
$2,000
Google Ads, Angi, Thumbtack, Facebook, etc.
$0$10,000
Missed calls/month
34
Calls going to voicemail
Jobs lost/month
12
At your 35% close rate
Revenue lost/month
$42,000
Revenue lost/year
$504,000
~$540/month of your ad spend goes to leads you never respond to.
Response time
8 sec
99% faster than your current 120 min
Jobs recovered/month
8.4
Ava catches what you miss
Revenue recovered/month
$29,400
Revenue recovered/year
$352,800
Hiring a Receptionist vs. Handled
Receptionist
$3,200/mo
Salary + taxes + benefits
Works 40 hrs/week
Takes vacations, calls in sick
Ava from Handled
$299/mo
Flat rate, no surprises
Works 24/7/365
Never sick, never quits
Save $34,812/year with better coverage

Your missed calls cost you $42,000/month. Ava costs $299.

Calculations based on your inputs and industry averages. Actual results may vary.
Handled costs
$299/mo
ROI multiple
98x
Net gain/month
$29,101
Net gain/year
$349,212
For every $1 you spend on handled. you get $98 back. That's your ROI.
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Who Is This ROI Calculator For?

If any of these sound like you, this calculator was built with your business in mind.

🔧

Solo Contractors

You're on the job site all day and can't answer every call. By the time you call back, the lead already booked someone else.

🏠

Small Home Service Teams

You have a crew but no dedicated office person. Calls go to voicemail during peak hours and on weekends.

📈

Growing Companies

You're spending on ads but not sure how many leads you're actually converting. You need visibility into what's working.

💰

Owners Watching Their Budget

Hiring a full-time receptionist is expensive. You need phone coverage that pays for itself from day one.

🌙

After-Hours Businesses

Emergency calls come in at night and on weekends. You need someone answering 24/7 without paying overtime.

📊

Data-Driven Owners

You want to know your numbers — close rate, response time, cost per lead — and make decisions based on real data.

Frequently Asked Questions

The calculator uses your actual business inputs combined with industry-standard conversion data. We assume Ava recovers about 70% of missed opportunities, which is conservative based on what our customers see. Your actual results may vary based on your market, competition, and service quality.
Ava is your AI receptionist. She answers calls in 8 seconds, texts leads back instantly, books appointments on your calendar, and follows up with people who didn't convert. She works 24/7/365 and never calls in sick.
Traditional answering services charge per minute and just take messages. Ava actually books appointments, sends follow-up texts, qualifies leads, and reports results — all for a flat $299/month. No per-minute charges, no surprises.
Handled works with all home service trades — plumbing, HVAC, roofing, electrical, solar, painting, landscaping, pest control, fencing, gutters, bathroom remodeling, and more. If you get calls from customers who need work done, Ava can handle it.
90 seconds. Seriously. You sign up, pick your trade, forward your phone number, and Ava goes to work. There's no complicated setup, no training, and no waiting period.
Industry research shows that roughly 27% of inbound calls from paid ads go unanswered by small businesses. That means over a quarter of the leads you're paying for never even get a conversation. Ava makes sure every call gets answered.
Yes. There are no contracts and no cancellation fees. We keep customers by delivering results, not by locking you in. Most customers see ROI in the first week.